Ok are you ready for step two:
Give content infused with some really cool NLP tactics
Now that you have interrupted the pattern your going to give content with really cool NLP stuff embedded in the content. Very few people really do this because they don’t think it through. But if you do what I’m telling you your results will speak for themselves.
There are two components to this. The first component is called presupposition. Presupposition is an NLP tactic. NLP stands for Neuro Linguistic Programming. This technique has got many of the big players where they are today. What presupposition does is:
It creates the illusion of a pre-existing belief, embedding a command to perform an action in the future, and creating desired mental states. These can happen all together or independently.
Here is a question as an example: John, did you know you were up shit creek without a paddle when you visited the bar today? Were you also aware that you were seen on video today with another woman.
These two questions presuppose or implies the statement that you were in fact at the bar today and in fact with another woman. This technique can sway an audience massively in whatever direction you want them to go in, because it causes your brain to accept the statements as the truth.
So what if you stacked some presuppositions together in one advertisement. Now that would be some really brain hacking stuff.
Here is an example of how you can use stacking presuppositions in your ppc advertisements:
Warning: Visit this site (x) before you buy (y). Hurry before it sells out again!
That seems simple enough right! What this advertisement does is it presupposes that you want to and plan on buying (y). It also presupposes that (y) will sell out, and the word again, means that it has sold out before so it will sell out again.
Ok moving on, here is phase two, in step two of the brain hacking formula.
Use Opinion Implants:
What you do is use super sneaky disguised content to present the opinion you want your prospects to adopt. You then use other people to speak for you on your behalf and what this does is it helps your customer make an implicit decision to buy your stuff.
If you don’t know what implicit means here goes. It is a conclusion your customer makes on their own to buy your stuff, instead of an explicit decision where you are shoving the product or service down their throats and they finally cave into you to buy your stuff. Which in most cases they will feel buyers remorse sometime after the purchase and that increases your refund rate. We don’t want that!
What you want to do is implant positive or negative opinions based on what your prospects are likely to be thinking, experiencing, or observing. This is best done by letting them form their opinion of the product or service for themselves as opposed to you telling them what to think. They will then willingly defend their position even if they are wrong.
So if you want the desired opinion to be: James Johnsons stuff is really really good and I want to buy it, you would then use disguised content. For instance, lets say you are doing a launch and you know that the opinion of the customers are. “that no good James just wants me to buy something and the people promoting him are his affiliates that just want my money”. That’s their reality so we want to change the way they approach that. So now we want to, implant that “James is awesome” opinion in their minds by using disguised content.
When applying the disguised content it can have two levels:
Level One: is the “surface content” This is what the content appears to be about.
Level Two: is the “underlying message” This is what the REAL message is. This is what your customer would see if they are reading in between the lines.
For example, You could do a webinar teaching how to use the search function in Twitter. You would then place your product or service in the search bar. And behold, you pull up people who are talking about your product, which gives them implanted opinions on your product and/or service.
So to be clear, the surface content is a lesson on twitter, the real or underlying message is how great your product is, by letting other people give their opinion about your stuff. This technique is better than using testimonials because this is real time conversations going on about your stuff now. So based off our example above, now James becomes awesome, instead of being a no good lying thief. Get it
Now we are heading into the finale:
A Call To Action!
You simply just tell them these 3 things, don’t over complicate this. Just do what it says and you will see massive results.
1. Here’s what I got. You can just come out and say this in your marketing
2. Here’s what it will do for you. Again, just come right out and say it.
3. Here’s what I want you to do next. Last but not least, just tell them what you want them to do next, no fluff needed. By now they are just dying for you to sell them something.
And that’s it folks everything you need know to hack your customer’s brain and turn them into a raving crowd who want to buy your product and/or services now.
Just to be clear I don’t want you to think I have a degree in NLP tactics I don’t, I just love this stuff because A. I know it works. B. I now can tell when it is being used on me and believe me they use it. Frank Kern is my source of information for this post as I stalk him daily and know what he is up too. Also, I don’t want Frank to get into trouble either so his source of information came from his mama. No really it did!
