Hi Guys, I have been compiling some great information from my millionaire friends over the years (especially from Frank Kern), and I am happy to finally share with you what I have learned. I am only going to cover step one today so you have time to think about it then come back and absorb the next two steps later. So kickback and have a read.
These are the 3 steps to hacking into your customers brain. Something I have always wanted to do.
Step one. Interrupt Pattern. Your System for Money Getting.
Step two Give content infused with some really cool NLP tactics
Step three Give your customer’s a call to action.
Interrupt Pattern. Your System for Money Getting.
When you interrupt someones thinking you are interrupting their pattern of thinking. Lets talk about what patterns are for a moment. When someone does anything they are using some sort of pattern. Either their activity and behavior follows a pattern or their perception of reality follows a pattern. Or sometimes both happens at the same time.
For instance, their maybe several ways to get to work, but you will always take the same route to get there simply by habit. So let me give you a real life example of the way our brain works off patterns.
My neighbor is married and has a new baby in the house and every morning I watched mom strap the baby in the car seat on her way to dropping him off at daycare, but this one day she asked Dad to do it. So he strapped the baby in and took off. He then went into his normal pattern of thinking and drove straight to work listening to the morning traffic report and just cruising like he normally did. He got there locked up the car and went in the building to work. He completely forgot about the baby sitting in the back seat because his normal everyday pattern did not include the baby. This example just demonstrates how powerful your thinking pattern is. And unless someone makes you aware of it you will continue in your pattern until something breaks it.
Well how do you do that? It’s simple
Do something that is completely out of the ordinary for the situation that your in. It works best if it is something funny. For instance, I was down at Frank Kern’s Mass Control Event and he made people wear Viking helmets and threw eggs full of money into the audience. Was that funny yes! Did it get our attention, you bet it did. In fact, there was $10,000 worth of money in those eggs. So yes, it got our attention.
No matter what niche you are in you can break someone’s pattern of thinking if you just do something different. What if you are selling cat products would you just sit in front of a camera talking about how great your cat smells and how soft he is or could you place something amazing up that the cat does not normally do. It would work best if it is something fun and amazing to grab your audience’s attention.
For example, yesterday I was on youtube and I came across a video with a cat on the counter getting a drink of water out of the faucet. Well, you know that cats don’t like water, but this cat stuck its whole head underneath the water. It was something you never see.
So which one do you think will sell the most products, the guy talking about cat products or the cat getting his head wet. If you guessed the cat getting his head wet you are correct. In fact, that video received 65,000 views, that’s 65,000 more eyeballs on your website to sell your products.
That’s what I am talking about!
Once you interrupt your customers pattern you have their attention and now you can begin to influence people with your content. Next post I will cover the cool NLP tactic you can use in your content so stay tuned.
